Seattle Coffee Gear

Director of Digital Marketing - Lynnwood

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Active since 07-07-2017 Job category Marketing
Location Lynnwood Level Management
Educational level Bachelor / Graduate Employment type -
Hours 0 Salary -
Seattle Coffee Gear has grown to be the industry leading website in the specialty coffee industry. With a strong passion for coffee, SCG has always been focused on helping customers ‘make coffee they love’ at home or cafe. This has meant developing tons of rich content for our website to enable equipment and coffee bean sales.

We are looking for a strong candidate with an extensive digital marketing background who possesses the capability to lead the marketing direction for the company and manage and develop a small team of marketers.

Role Responsibilities:
  • Develop sales forecasts, marketing budgets and track execution, ROI and spend. 
  • Direct daily management of all marketing channels including retail, email, SEO, PPC, Social Media and video. 
  • Work with team to develop and maintain an integrated marketing strategy for the brand. 
  • Develop, maintain and communicate project, event and promotional calendars. 
  • Planning and execution of marketing projects. • Direct the development of all functional aspects of the website and user experience. 
  • Devise strategies to drive online traffic to the website; track conversion rates and make improvements to the website. 
  • Improve the usability, design, content and conversion of the website. 
  • Review new technologies keeping the company at the forefront of developments in digital marketing. 
  • Monitor competitors to achieve and maintain a competitive advantage. 
  • Analyze site performance, customer, industry, and marketplace data and trends; recommend and implement improvements based upon findings. 
  • Mentor and develop staff to ensure maximum utilization of their talents; foster a strong sense of teamwork. 
  • Provide excellent communication of projects, initiatives and results to all levels of the organization. 

Required Skills:
  • Demonstrated understanding of ecommerce, mobile and digital marketing. 
  • Solid background in managing PPC spend and driving SEO improvements. 
  • Strong knowledge of digital marketing trends. 
  • Ability to manage several project and initiatives simultaneously to achieve results. 
  • Expertise using web analytics and sales data to formulate plans to drive results. 
  • Demonstrated ability to implement digital tools and website features to drive improved conversion and sales. 
  • Eye for developing great user interfaces. • Strong organizational and management skills 
  • • Enjoys a fun entrepreneurial environment and wants to be part of a growing company with ambition to take on the world. 
  • • Self-starter with a passionate hands-on management style. 
  • • Willingness to roll up your sleeves, get in there and achieve results. 

We offer great benefits including:
  • Industry-leading training and knowledge 
  • Medical, dental and vision coverage 
  • Generous employee discount 
  • 401 K plan 
  • Opportunities for advancement 

Time to apply! The steps are simple:

Submit your cover letter and resume and letter of interest.
More information
This listing is a full-time job

Job category Marketing
Industry / Industries Retail / Wholesale
Region United States
Keywords

Contact information

Name Jennifer Savage

Location

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